If you are a blogger then you must do image optimization so that each post is more SEO friendly and can be on the first page of the search engine. This is very important because it can make the loading speed of blogs fast and images can be indexed by Google. A site/blog that is slow will make it difficult for visitors and chances are visitors will leave the blog because it's too long to wait.
Have you ever searched for images/photos on Google? You need to know if the images that appear on search engines are optimized images (optimization) correctly. So if you type in a keyword about the post you made but the image does not appear, then you are wrong in image optimization.
How to optimize the image so that the posts/posts are more SEO Friendly.
Here are 8 Effective Way to Optimize the Images for SEO.
1 # Give a Name to the Picture
Surely you have used an image with a default name without changing it? If so then you should change it. In accordance with SEO Optimization tips that each image needs to be given a name (title) containing the keyword. This is very important to boost the ranking of posts that you make because basically search engines don't just crawl the text on your webpage. But they also look for keywords in image file names.
Still confused? The name in this image is the name of the image before uploading it to the blog. The point is the title of the image that is still original, for example, you use the image you took from the camera. Usually, images will have names such as image, DSC, picture and so on. Therefore you need to change the name and insert the keyword.
Tip: Optimizing images can improve on-page SEO and help increase blog rankings.
2 # Optimize Alt Tags Correctly
Alt tags are the alternative text for images when the browser fails to load a webpage, or in other words, is a substitute text if the image cannot be displayed. So if the image can appear on the browser, people (visitors) will be able to see the alt tag text created for that image.
Alt tags on images also provide added value to SEO. Adding the appropriate alt tags in the image in the blog will make the blog get a better ranking in the search engines. For that, you should enter the correct alt tags and contain keywords that match the content of the blog posts created.
The alt attribute also adds SEO value to your site. Adding the appropriate alt tags to images on your website can help your website achieve better rankings in search engines by linking keywords to images. Actually, using alt tags is probably the best way for your e-commerce products to appear on Google images and web search.
Example of the alt tag in the image:
Note this when making an alt tag in the image:
- You should explain briefly as in the image file name.
- Use keywords in image alt tags.
- Don't be too long and don't use too many keywords in the image.
- If there is more than one image in the post, the alt tags given must be different.
- Don't use alt tags for decorative images. The search engine might give a penalty for too much image optimization.
- For the rest, you can do it every time you make a new post.
3 # Using More Than One Image in a Post
By giving a lot of pictures to each post, it will give readers a lot of experience. Then this is one way to attract visitors through image browsing. For example, you write about "7 Student Business Opportunities" and you give pictures to each subtitle with different titles and alt tags. So then the posts you make will be more relevant and allow you to get a lot of visitors from image search.
Examples of Practice:
- Student-Business.jpg -> with alt tags: "7 Student Business Opportunities"
- Business-Credit.jpg -> with alt tags: "Business Credit Sales"
- Blogger-Business "-> with alt tags" Starting a Blogger Business "
4 # Minimize the Size of Images for Blogs
You definitely intend to give a lot of pictures on every post you make. But you need to know that many images will slow down the loading of the blog, so before that, you need to reduce the size of the image you are using. This will improve page load time.
You should consider this:
Most internet users will leave sites/blogs with low loading speeds.
Many SEO experts think that if their page slows down one second they lose 20% of their organic visitors.
Then Google uses page load time as a reference to their ranking algorithm.
So loading speed is very influential on several important factors. We recommend that you don't make old visitors wait and waste their time.
Tip: The best way to reduce the size of an image is to compress large images.
5 # Use Image File Types As Needed
In general, there are three types of files for sending images, namely JPEG, GIF, and PNG. This is very important for you to understand, then you have to know what and how it affects the web page.
JPEG images (.jpg) are somewhat similar to old file types and have become standard images used on the Internet. JPEG images can be compressed adequately, which produces quality images with small file sizes. Then the JPEG format provides good quality and low file size.
GIF (.gif) is a lower quality image than JPEG and is usually used for simpler images such as decorative icons and images. For image optimization, it's great to use GIF for ordinary and simple images on web pages, but for complex images and photos, GIF is still not good for large-quality images and photos.
PNG images are growing more popular as an alternative to GIF. PNG images support more colors than GIF and are not degraded over time by saving time like JPEG. Remember, you also have to be careful when using PNG format images because PNG-24 images are three times larger than the PNG-8 version.
Tips for Selecting the file format for Images:
- JPEG is still the best choice for you and provides good quality.
- Try not to use images with the GIF format for important posts. Generally, GIFs are used only for icons and decorative images.
- PNG can be the best choice compared to JPEG and GIFS.
6 # Understanding Thumbnails on Blogs
Surely you already know? Thumbnail is a small size image that represents a certain image. The thumbnail blog is commonly used for the widget, for example, popular posts, recent posts, related posts and so on.
But you should know that a thumbnail can be a serious problem if it's misapplied, for example, a blog becomes slow and experiences duplicate content. As a result, search engines will reduce the popularity of blogs. Following are some ways to optimize thumbnail that you should try:
- Make sure your thumbnail file size as small as possible. We recommend removing the original quality with lower file size. Remember, images that are too large will have a very large effect on the page loading time.
- Vary the alt tag text so as not to duplicate the text that you will use for the larger version of the image.
- The last thing you want is an indexed thumbnail instead of a large image.
7 # Be Careful When Using Decorative Pictures on Blogs
Surely you don't just put pictures on blog posts. Usually, there are lots of bloggers who use decorative images to enhance the appearance of the blog, for example, favicon images, header images, background, and others.
Although decorative images have an aesthetic appeal to the site/blog, sometimes it actually lowers the image of the blog both in the eyes of visitors and search engines. Therefore, you must consider when using decorative images so as not to interfere with the performance of the blog.
Here are some tips for boosting the performance of decorative images:
- Change the image to a simple pattern with the PNG-8 or GIF format. That way you can make good decorative pictures only with small size.
- For blogs, you should use CSS (styling) instead of using images. Learn about some HTML sciences and their application so you will be able to create amazing blog designs.
- Calculate well when you use a background image, you should reduce the image.
8 # Test Your Image!
The essence of optimizing images to help improve the quality of blogs. Previously it was also explained about the importance of reducing the image size to be good in the eyes of search engines. Then what about testing images to see what you should do:
Test the Number of Images on Each Page: Because load time is a problem for some sites/blogs, so you should really understand whether the image will be relevant or not. The point is whether the image will provide a user experience? Then you have to really understand that.
Test the Angles What Your Customers Like: The best way to find out is to survey the reader about what they like best when they see the results of writing on the blog.
Test Is Good Image in Search Engines: How to do an image search according to the keyword image you made. Whether the image appears or not, if not, then the optimization is done is still not right.
Image optimization tools
- Affinity Photo
- Pixlr (JPEG optimization)
- ImageOptim (Mac only)
- Kraken (bulk compression)
- Gimp
- Paint.NET
- JPEG Mini
- OptiPNG
- FileOptimizer
- Trimage
WordPress plug-ins for image optimization
Test optimization for speed
Use one of the following tools to test your site speed:
Image Optimization For Blogs More SEO is very important to do. These are simple Effective Way to Optimize the Images for SEO, which are not only powerful for your SEO but can also boost your traffic.
hopefully, you can better understand how you should optimize the image so that it can appear in the search engine.
QberBlog
I also would be using the seo services for my business because this technique is very important in the modern time to run a business successfully. I also will be using the smm and seo consulting services only from the professionals so that they work with enthusiasm and in right manner to provide us best results.
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